Social Media Agency vs DIY:
The Good, The Bad, and The AI
Social media is an integral part of most businesses marketing strategies. For small businesses and startups, there comes a time when it becomes very tedious to maintain various social media channels to keep them active, and we start to think of getting help.
The decision to handle social media in-house or outsource to an agency can be a challenging one. DIY and using a social media agency have their advantages, and it's important to weigh these factors before making a decision.
In this article, we highlight each approach's key advantages and disadvantages to help small businesses make an informed decision.
Why should you do it yourself and not hire an agency?
Cost
Hiring an agency can be expensive, especially for small businesses with limited budgets. Small businesses look for every opportunity to save costs. This can be a big reason not to consider an agency, especially when social media channels do not generate direct revenue like ads.
Lack of control
Business owners may have less control over the direction and content of their social media campaigns when working with an agency. At times, the endless number of iterations can be frustrating enough to give up on the agency.
Different goals
The goals of a business may not align with those of an agency, leading to conflict and dissatisfaction. Your expected quality may be different from what the agency produces.
Communication
Communication between a business and an agency can sometimes be a challenge, leading to misunderstandings or missed opportunities.
Dependence
Small businesses may become too dependent on the agency, limiting their ability to manage their own social media in the future.
Why to hire a marketing agency?
Expertise
An agency has dedicated social media professionals with experience and knowledge in developing and executing effective social media strategies.
However, many advanced tools are available these days that can help standardize the processes and enable you to manage like a pro.
Time-saving
An agency handles all social media tasks, freeing up business owners to focus on other aspects of their business. If you are unable to find any time at all, you may want to look for an agency to assist you.
However, if you use AI tools like Postanza AI, the whole social media content generation duration can be reduced to a minimum, so do consider AI tools.
Consistency
An agency can provide consistent branding, messaging, and posting across multiple platforms.
Access to tools and resources
An agency has access to tools and resources for analytics, content creation, and advertising.
Scalability
An agency can easily adjust the scope of services to accommodate the growing needs of a business.
To sum up, small businesses must consider their specific needs, resources, and goals when deciding whether to handle social media in-house or outsource to an agency. Both options have their pros and cons, and the right choice will depend on the individual business. By carefully weighing the advantages and disadvantages, small businesses can make a decision that best supports their growth and success.
Consider using a combination of AI copywriting tools and post-scheduling solutions to see if they fit your need before embarking on hiring an expensive social media agency.
With Postanza AI, you can save time and effort by automating your social media content creation process. So, if you are struggling to find time to manage your social media, give Postanza AI a try and see the difference it can make for your business. The best part is that you can try it for free and see how it can help your business grow.